Business

Ad agencies feel the heat as new rivals enter industry

By DALJIT DHESI
Vogiatzakis: There is value that an ad agency can add to a brand or campaign.

PETALING JAYA: Can the level of creativity be replicated by non-agencies like consultancies and marketers?

The answer depends on the right talents and the persuasive and creative art of story telling which only an ad agency possesses.

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