Advertising sector to remain challenging in H2


Tai: Print is still seen as a source of truth and influence and distributed via digital means such as podcasts, social posts, videos, apps and more. So it is still important.

PETALING JAYA: The outlook of the advertising industry for the second half of the year looks challenging as in the first half.

Much of the advertising expenditure (adex) would be dictated by the state of the economy and consumer sentiment.

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