New Johor Baru mall targets 15 million visitors annually


Olofsson (left) and Bakker at the Q&A session during the key handover ceremony in Ikea Tebrau.

JOHOR BARU: Toppen shopping centre, a new mall in Johor Baru that will be integrated into the second largest Ikea store in South-East Asia, hopes to draw 15 million visitors annually.

The shopping centre, which is expected to open its doors to the public in November this year, features a unique rooftop concept dubbed “The Topp”, which is the first of its kind in Malaysia.

Ikea South-East Asia shopping centre and mixed-use director Christian Olofsson said the company aims to make Toppen the new meeting place south of the peninsula.

“This is the first shopping centre to be anchored by an Ikea store in Johor Baru, as all other Ikea-anchored stores are located in Kuala Lumpur.

“We hope to attract 15 million visitors annually not only from Malaysia but also from Singapore and other countries as we approach the opening of Toppen in November,” he said at a press conference during a key handover ceremony yesterday.

With four distinct zones specially tailored for shoppers from all walks of life, The Topp will feature over 30 food and beverage outlets, a rooftop garden, skate parks, a spacious event piazza, a cinema and even an e-sports arena.

“We are focused on creating the best in class ‘retailtainment’ that would be the hub of the surrounding local communities,” Olofsson said.

He added that the company is bringing in 80% new brands to the Tebrau area that includes more than 25% of local brands through the opening of Toppen.

Meanwhile, South-East Asia Ikano Centres head of leasing Arnoud Bakker said almost 85% of Toppen’s retail space has been leased out and it is expecting to welcome even more brands to its 1.2 million-square-feet centre.

“We took the approach of a concept design that is easy for consumers to navigate around the mall and find the shops.

“We have invested about RM1.6Bil in the development of the Ikea store and Toppen here in Johor Baru,” said Arnoud, adding that it has also created an extra exit from Kota Tinggi to the development to reduce congestion and increase accessibility for customers.


Mall , Johor Baru , visitors , Olofsson , Ikea ,

   

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