Takaful firms urged to reach out to B40 group


Zurich Takaful Malaysia Bhd chief executive officer Mukesh Dhawan(pic) said holistic efforts by industry players to serve the B40 segment could support Bank Negara’s objective of 25% family takaful penetration under its Financial Sector Blueprint 2011-2020.

Zurich Takaful Malaysia Bhd chief executive officer Mukesh Dhawan(pic) said holistic efforts by industry players to serve the B40 segment could support Bank Negara’s objective of 25% family takaful penetration under its Financial Sector Blueprint 2011-2020.

KUALA LUMPUR: Takaful operators in the country have been urged to come up with more innovative and better products for the lower-income or B40 group.

Zurich Takaful Malaysia Bhd chief executive officer Mukesh Dhawan said holistic efforts by industry players to serve the B40 segment could support Bank Negara’s objective of 25% family takaful penetration under its Financial Sector Blueprint 2011-2020.

“As the country develops, you do get worried about the bottom of the pyramid. Hence, it is very logical for the Prime Minister (Tun Dr Mahathir Mohamad) and the country to start thinking about the B40 group,” he told Bernama.

He was asked about takaful companies’ approach to increase the penetration rate among the B40 group in order to improve their quality of life.

Early this year, the government launched the mySalam B40 National Protection Scheme, which provides takaful protection for the group. — Bernama

Corporate News , Takaful , operators , B40