Homemakers exploit opportunities in O2O era


Raising nannies: A teacher demonstrates how to bathe an infant to students of a housekeeping training course at a nursing centre in Huaibei city, Anhui province. — China Daily

DEMAND for homemaking services among Chinese families is surging in China, promising to spawn an online-to-offline (O2O) market worth more than 200 billion yuan (RM120bil) in annual sales revenue, insiders said.

Trained domestic helps, nannies and nurses for the elderly are in great demand as millions of middle-income families, flush with rising disposable incomes and coping with hectic lifestyles, are seeking to restore order to their lives.

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