Shopee introduces live streaming feature

KUALA LUMPUR: Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has recently launched Shopee Live, a live streaming feature in Malaysia.

In a statement, Shopee said the live streaming to bring users closer to their favourite brands and retailers, improving upon the product-purchase model where users turned to e-commerce platforms to buy products. 

“With a wide variety of live content such as product guides, reviews, and demonstrations hosted by popular local influencers, Shopee Live engages users throughout the shopping journey. It has proven to be a big hit in Malaysia so far. 

“For instance, influencer Tyra Kamaruzzaman launched her brand Beautyra’s latest lipstick on Shopee Live to huge success, as the product sold out in minutes and recorded over 2,000 orders,” Shopee said.

The e-commerce company said Shopee Live followed the success of Shopee Shake and Shopee Quiz, which were launched in 2018 and 2019 respectively. 

In Shopee Shake, users will receive Shopee Coins (a Shopee virtual currency) when they shake their phones. The in-app game was played more than four million times in Malaysia throughout Shopee 11.11 Big Sale in November 2018.

Shopee Quiz, on the other hand, is a live streamed in-app quiz game to deliver an engaging and rewarding online shopping experience.

Shopee Malaysia marketing lead Marianne Chuo said Shopee was committed to delivering a social and engaging online shopping experience and it will continue doing so by developing more innovative new features. 

“Our current initiatives have been well-received and are fostering long-term engagement with our users. We introduced features like Shopee Live and Shopee Quiz to entertain users with richer new media content and as a result, we see that users are spending more time on Shopee as they tune in regularly to our live streams and quizzes that make online shopping more interactive,” Chuo said.