APPIES Malaysia announces winners

  • Business
  • Monday, 27 May 2019

Gold winner: MullenLowe S’ng & Partners MD Adrian S’ng (second from right) wins Gold for Marrybrown’s “Korean Hot Chicks Sensation” in the F&B category. With him are (from left) APPIES Malaysia chief judge Mohd Adam Wee Abdullah and Directors Think Tank executive producers Pat Singh and Intan Sham, and International Advertising Association Malaysia Hall of Fame and Marketing magazine founder Harmandar Singh.

PETALING JAYA: The APPIES Malaysia 2019 has announced winners from 38 local marketing campaigns at the two-day festival of marketing excellence on April 25 and 26.

With a judging panel comprising top marketing leaders, the inspiring showcase of campaigns featured global and local brands.

Some of the Gold and Silver winners included Pizza Hut, Syahirah Vitalis, Herbal Essence, Marrybrown, Petron, Tena, Coke, unifi, McDonald’s and Malaysia Airlines.

All the marketing campaigns were shared live on stage in a unique 4-6-10 minutes format.

Presentations began with a four-minute video summarising the campaign, followed by a six-minute explanation of the campaign’s highlights by the brand’s marketers or campaign creators. It was then followed by a 10-minute question and answer session where the presenters answer questions from the judges and audience.

The best presenter award this year went to Eugene Lee, director of marketing for McDonald’s Malaysia.

The APPIES ensures participants get maximum knowledge about marketing strategies across industries and regions in an efficient and interactive manner, almost like a condensed marketing MBA packed into two days.

The event, now in its fourth year, was officiated by Communications and Multimedia Minister Gobind Singh Deo.

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