Celcom Axiata sees busy year with product launches

  • Business
  • Friday, 10 May 2019

KUALA LUMPUR: Celcom Axiata Bhd sees 2019 as a busy year with planned product launches throughout the year.

Its chief product and innovation officer Roy Ong said the telecommunication company had already launched up to 10 products in the first quarter of the year with more to come. 

“There is a lot that we are going to do and we are focusing on big things that have huge impacts on the market place,” he told reporters after the launch of Celcom Xpax's new Ultra Pass on Friday.  

Citing the newest product, Ong said it was among the "few big things" the company was focusing on.

He said the new innovation targeting the youth market offers unlimited data for existing plans from as low as RM1 per hour.

“Under this new offer, customers can enjoy an unlimited high-speed Internet at their own convenience. This offer is also perfect for customers who do not wish to use up their existing data quota while streaming high definition videos on their devices,” said Ong.

As of the fourth quarter of 2018, Celcom Axiata has 6.1 million prepaid customers and three million postpaid subscribers. - Bernama
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Celcom Axiata , Xpax , Roy Ong


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