KUALA LUMPUR: As organisations and consumers increasingly interact over digital channels, both parties must find ways to establish mutual trust.
Based on insights from almost 6,000 consumers and 590 businesses across Asia-Pacific (Apac), Experian’s Global Identity and Fraud Report Apac edition highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. Five hundred and one consumers and 51 businesses from Malaysia participated in the study.