Unveiling a new dawn

  • Business
  • Thursday, 25 Apr 2019

AICB champions the vision of professionalising bankers

THE Asian Institute of Chartered Bankers (AICB) has recently announced its corporate rebranding including its refreshed corporate logo and corporate identity, along with its signature tagline, ‘Empowering Bankers, Honouring the Trust’, further building upon its strong foundation in professional education for bankers.

The new brand identity is in line with AICB’s vision to professionalise the banking industry in Malaysia and beyond, focusing on membership, professional education, assessments and awards as well as thought leadership. The rebranding reflects both the evolution of the Institute as well as its path for the future.

The new logo for AICB stands for Accountability, Integrity, Competence and Being professional — the values championed by AICB. It also reflects the Institute’s focus on being innovative and modern, and its commitment to build a culture of professionalism in the banking industry.

AICB Chief Executive Prasad Padmanaban said: “This rebrand marks a significant step in the Institute’s evolution. Our brand ethos is built on trust, transparency, integrity, ethics and professionalism — values that have kept our Institute successful since 1977 and through our recent transformation to a professional body in 2014.

“We pride ourselves on being the sole professional body for banking in Malaysia, advocating an exemplary level of ethics and professionalism within the banking workforce. 

"With this corporate rebranding, we remain committed to elevating the professional education standards for banking through several innovative initiatives in the key areas of membership, education and thought leadership. 

"With that, I am confident that we will continue to move the needle on professionalism and competency standards for bankers.”

Additionally, the new branding represents change. AICB is evolving because the world is rapidly changing – the Institute is determined to remain relevant and future-proof to meet the needs of the new Banking 4.0 environment.

AICB is the sole professional body for the banking industry in Malaysia governed by a council comprising representatives from Bank Negara Malaysia, The Association of Banks in Malaysia and the Malaysian Investment Banking Association.

It aims to elevate the professional and ethical standards of banking practitioners and create a banking workforce which subscribes to high standards of professional conduct, knowledge and competence.

AICB, previously known as The Institute of Bankers Malaysia (IBBM), has provided banking education since 1977 and was transformed to a professional body in 2014.

Be an AICB member. Visit https://www.aicb.org.my/

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