A promising bet on athleisure

Expanding range: Shoppers browse merchandise at a Nike store. Athletics clothing brands are growing their range of products to cater to a wider group. — Bloomberg

WHEN ViQ Apparel first came onto the scene, there weren’t many other local players offering athleisure products. The company can be considered one of the pioneers in the industry.

But having no role model as a reference point, founders Kevin Kong and Vivian Ng have had to tweak their business model numerous times over the years before it settled comfortably with its current offline-cum-online hybrid form.