How 38 case studies will raise your Marketing IQ


  • Business
  • Friday, 19 Apr 2019

THE BIG JOB AWAITS: Albern Murty, who has been with Digi since 2002, will be its new head honcho of Malaysia.

KUALA LUMPUR: The APPIES Marketing Awards & Festival 2019 will feature an opening keynote by Communications and Multimedia Minister Gobind Singh Deo.

Slated for next week on April 25 and 26 at the Eastin Hotel, the 4th APPIES Malaysia event will see 38 of the finest marketing campaigns in Malaysia presented live on stage. 

Twenty five esteemed judges representing leading brands will set the pace for the judging process presided by Adam Wee Abdullah, group chief marketing officer and group chief customer experience Officer for CIMB Group.

The APPIES is a unique platform for marketers and partners to share and learn best practices.

It is almost like a condensed marketing MBA packed cleverly into a two-day schedule and attendees are free to pick which campaign presentations they want to attend, based on their industry and interests. 

Some people say The APPIES is like the TED of Marketing. 

The two day Festival will also feature the following star speakers: 

•       Albern Murty, CEO of Digi Telecommunications; 

•       Merrill Christopher Pereyra, executive director and CEO Restaurants of QSR Brands (M) Holdings Bhd; and  

•       Surina Shukri, CEO of Malaysia Digital Economy Corporation (MDEC)  

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 7
Cxense type: free
User access status: 3
   

Across The Star Online