SUBANG JAYA: Sime Darby Property Bhd expects to increase its sales and disrupt the Malaysian property market following the launch of its latest innovation, online property co-creation platform dto.
The first of its kind in Malaysia, dto, pronounced as ditto, enables anyone above the age of 21 to have a say on Sime Darby Property’s upcoming projects in terms of development concept, design and amenities.
Upon signing up on www.dtolah.com, prospective customers can vote for their preferred property features and design such as type of flooring, colour of facade and facilities, among others. Most voted options will be adopted in Sime Darby Property’s upcoming projects.
During the launch of dto yesterday, Sime Darby Property chief operating officer of township development Datuk Wan Hashimi Albakri Wan Ahmad Amin Jaffri said the online platform would revolutionise the future of property buying in Malaysia.
“dto emphasises guiding potential customers in their journey towards owning a property by giving them a say in the properties that Sime Darby Property is building. The idea is to change the future of the property landscape through an engaging, empowering, educational and collaborative platform that connects the developer and the potential homebuyers,” he said.
Wan Hashimi pointed out that Sime Darby Property has spent about RM3mil in seed funding to develop the dto platform.
To date, there are about 3,000 registered users on the dto platform.
The property developer has launched two high-rise residential projects on the dto online platform, one in Subang Jaya and another in Putra Heights. The votes for both projects are currently ongoing.
The Subang Jaya project is expected to be launched in August this year, while the Putra Heights is targeted to be launched in early 2020.
Wan Hashimi also said the company would be unveiling the third project, a landed property development, on the dto platform on a later date.