KUALA LUMPUR: Bank Islam Malaysia Bhd aims to achieve an investment funds growth of RM800mil this year, driven by the launch of its enhanced Al-Awfar product, which includes new features and attractive offers for customers.
Chief executive officer Mohd Muazzam Mohamed (pic) said the bank is also looking to attract 230,000 new customers this year via the product, adding that Al-Awfar had been successful in attracting new customers since it was launched in 2009.“Over the last decade, Al-Awfar has produced 23 millionaires. Bank Islam has received an overwhelming response (for the product), and we achieved a good track record with a total fund size of RM2.45 billion and 771,496 accounts.