M’sia raises profile at WFA

CIMB Group CMO Adam Mohamed Wee Abdullah(pic) joins Tune Group head of marketing and media Margaret Au-Yong as part of the leadership group for an organisation that represents 90% of the world

PETALING JAYA: Malaysia has become a key player at the World Federation of Advertisers (WFA) , boosting its profile as a major advertising market at Global Marketer Week 2019.

The meeting in Lisbon, Portugal, last month demonstrated how Malaysian brands and advertisers are punching above their weight with the appointment of another chief marketing officer (CMO) to the WFA’s executive committee.