Explore future markets now, exporters urged

Proper guidance: Zainuddin shares with exporters that Matrade can guide them on how to market their products and services effectively and efficiently.

KUALA LUMPUR: Malaysian exporters should start exploring the forecast top 10 countries by GDP in 2030, according to national trade promotion agency Malaysia External Trade Development Corporation (Matrade).

Matrade deputy director Md Zainuddin A. Jalil shared that local exporters should market their products and services in China, India, the United States, Indonesia, Turkey, Brazil, Egypt, Russia, Japan and Germany.

Zainuddin who gave a presentation on Going Global with Matrade at the recent Export Excellence Awards 2019 roadshow in Penang, said Malaysia’s total trade amounted RM1.876tril in 2018, from RM9.45bil in the 1970s.

He said that China, Singapore, US, Japan and Thailand were Malaysia’s major trading partners last year, making up more than half the country’s combined trade.

At the Export Excellence Awards 2019 roadshow, Zainuddin shared with participants that the country’s five major export and import products are electrical and electronic products; petroleum products; chemicals and chemical products; palm oil agriculture, machinery and equipment; and, metal manufactures.

He urged exporters to register free with Matrade so that they could access information on how to export their products and services effectively and efficiently. They can also receive the latest alerts on opportunities in foreign markets.

“They just need to download the Matrade mobile app to get the updates on market opportunities, new regulations or barriers imposed by the particular country, on tender, on limitation on import for certain items, and other inputs which are easily accessible to our members,” he said, adding that Matrade has 34 trade offices and 12 marketing offices abroad.

“Make use of our Business Information Centre library at our headquarters for business directories, country profiles, tariff schedules, market reports, periodicals and statistics,” he said.

Zainuddin told participants they could apply online for market development grants from Matrade, whereby exporters who visit international trade fairs could claim 50% of their costs (which covers rental of booth, economy flight ticket and accommodation for one person) – up to RM15,000 for one session, and a maximum RM200,000 per company.

He shared that Matrade conducts trade fairs where local participants could engage in direct negotiation and dealings with international buyers without having to travel abroad, as well as international sourcing programme and export acceleration missions.

For the export acceleration missions, the participants would be limited to 15 companies, and the focus would be on two or three sectors per trip, adding that the sectors this year are construction and building materials, medical, automotive, machinery, aerospace, maritime, oil and gas, and, chemicals and chemical products.

Star Media Group in partnership with Standard Chartered launched the inaugural Export Excellence Awards 2019, with PKT Logistics as co-sponsor and Matrade as patron.

The seven main award categories are electrical and electronics; oil and gas; chemical, mineral and alloy; agriculture; machinery, equipment and automation; services; and, other industries.

Three companies will receive the Exporter of the Year title, while a special award will be given for the halal products category.

Deadline for entry submission is Aug 2, and winners will be announced at the awards ceremony in November.

The next roadshow will be at New World Petaling Jaya Hotel in Selangor on April 30. To register, go to https://www.exportawards.com.my

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