Pakistan market: Proton setting up a factory in Pakistan will be its first facility in South Asia, tapping into a new market in a country with a population of 210 million people.
PETALING JAYA: Proton Holdings Bhd, a 51%-owned subsidiary of DRB-Hicom Bhd
, has been on a roll with its latest plan to set up an assembly factory in Pakistan.The carmaker, which has been struggling in past years due to declining sales, is seeing signs of recovery following the emergence of China-based Geely which acquired a 49.9% stake in Proton in 2017.
In a statement reply to StarBiz, Zhejiang Geely Holding Group said the move to set up a factory in South Asia was “part of Geely’s commitment to help restore Proton to its position as a bestselling brand in Malaysia and also a leading Asean brand.”
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