PETALING JAYA: Naza Italia-Maserati has brought in 10 units of the limited-edition Levante Vulcano sport-utility vehicle (SUV) to Malaysia, as the sole distributor of the luxury marque hopes to sell 100 cars this year.
The company sold 90 Maseratis last year.
“Malaysia has done well compared with other countries in Asia Pacific,” Maserati Asia Pacific head Luca Delfino said at the 10th anniversary celebration of the Maserati brand in Malaysia last week.
“We feel that there is potential for growth in Malaysia,” he said.
In conjunction with the brand’s decade-long presence, the group has launched the limited-edition Levante Vulcano sport-utility vehicle (SUV), where only 10 units would be made available for the Malaysian market.
The new Levante Vulcano, which starts at RM838,800, is produced in a series of just 150 units for the European and Asian markets.
The fact that 15% of the vehicles have been allocated for the Malaysian market showed that the Italy-based premium car company had has high expectations for Malaysia, Delfino said.
The Maserati brand kicked off its presence in Malaysia in 2009 with the launch of the Maserati GranTurismo Sports and Quattroporte Sport GTS. This was quickly followed by the introduction of GranCabrio.
Naza Italia-Maserati chief operating officer Farid Sulaiman said 2014 was a turning point for the brand, when it introduced the highly-anticipated Ghibli, which he said was “well accepted by the Malaysia market.”
“It became our best seller,” he said.
Subsequently in 2016, Naza Italia-Maserati achieved its next milestone by launching the ‘Maserati of SUVs’, the Levante. In the last few years, the distributor has introduced at least three each year of upgrades and face-lifts of the various models.
Farid is confident that all 10 units will be snapped up by year-end.
“We have had a lot of enquiries about this model and we’re confident of selling all 10 units,” he said, adding that Naza Italia-Maserati expects a 10% year-on-year growth in sales this year from the 90 units it sold in 2018.
“With good products and personalised customer service experience, we believe we can achieve our 10% growth target for 2019,” he said.
To date, Naza Italia-Maserati has sold over 450 cars in Malaysia since setting up the business in 2009.
Farid also said Naza Italia-Maserati plans to invest RM2mil in a service centre in Penang by year-end to cater to customers in the northern region.
“We are also looking at setting up outlets in Johor, as well as East Malaysia in the next couple of years.
The company’s flagship outlet is a 45,000 sq ft 4S centre in Petaling Jaya, which was inaugurated in 2009 and refurbished in 2015 to meet Maserati’s global brand identity.