Malaysia's Tealive partners Japan's giftee Inc

Tealive customers queuing up for their drinks. Giftee Malaysia has began sales of eGifts, compatible with Tealive services at more than 200 outlets in Malaysia (excluding AEON Delica and MaxValu outlets), beginning yesterday.

PETALING JAYA: Japan’s eGift service, giftee Inc, has made its foray into the Malaysian market by extending its business-oriented eGift System to homegrown bubble tea brand Tealive.

Local subsidiary Giftee Malaysia Sdn Bhd began sales of eGifts, compatible with Tealive services at more than 200 outlets in Malaysia (excluding AEON Delica and MaxValu outlets), beginning yesterday.

Tealive said in a statement eGifts could be purchased from online purchase portals for various brands, and are issued at the time of purchase.

The purchaser can then give the eGifts they have purchased to friends and family via SMS, WhatsApp and other services, allowing for instant gifting with a personalised greeting.

Having received an eGift unique link, the recipient clicks on it to reveal an eGift ticket, to be flashed on their smartphones at Tealive counters to redeem their drinks.

eGift System links to PoS (Point of Sale) and other systems, allowing cashiers to scan the voucher to allow instant redemption.

Each eGift has a unique URL, and when the eGift is validated, data such as the date or time of the store visit, name of the store visited, type of eGift and details of any bundled selling can be instantly collected, providing versatile customer relationship management tools that can be used for quantitative analysis of eGift usage information.

Additionally, unlike tickets or coupons issued on paper, eGifts are validated at the moment of processing via PoS or other systems, setting their status to “used”, thereby preventing repeat use of the corresponding ticket.