From left: 7-Eleven Malaysia marketing general manager Ronan Lee and CEO Colin Harvey with the Mickey Go Local Mini Tins collection
KUALA LUMPUR: 7-Eleven Malaysia Holdings Bhd
has launched the “Mickey Go Local Mini Tins” collection which offers 26 creative designs showcasing the local heritage, customs, language and delicacies.
The tins will be available from now until April 22, 2019.
In a statement today, 7-Eleven Malaysia said the collection features the iconic Mickey Mouse and his posse dabbling in local Malaysian cultures, including tea time at a “kopitiam” -- the local slang for coffee shop -- as well as colloquial slangs such as “chun” and “fuyoh” and traditional childhood games.
“We are thrilled to be launching this campaign in all 7-Eleven Malaysia outlets. The uniquely Malaysian flavours of gem biscuits or spinning tops will surely tug at the heartstrings of our customers by bringing back fond childhood memories,” said marketing general manager, Ronan Lee.
During the campaign period, customers would be rewarded with programme stickers for every purchase of RM5 and above in a single receipt at any 7-Eleven Malaysia outlet.
“A bonus sticker will be rewarded if the purchase includes a selected partner product,” it said, adding, customers would be able to redeem a free Mickey Go Local Mini Tin by collecting 16 stickers.
Alternatively, customers can also purchase a Mini Tin at RM9.90 alongside six stickers. - Bernama
Limited time offer:
Just RM5 per month.
