Harmandar pointed out that quite a number of millennials are penniless, indifferent towards advertising, fickle and have a glaring absence of loyalty.
PETALING JAYA: International Advertising Association (IAA) Malaysia Hall of Famer Harmandar Singh has voiced out his concerns to shed light on the current mishappenings in the marketing communications industry.
He said if they are not properly addressed and thought out, the industry may lose out on its objectivity and reason for being.
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