Khoo: PPFIM members should be united and work towards the sustainability of the industry amid intensive price undercutting among members themselves.
PETALING JAYA: United we stand, divided we fall. That is the phrase which the Malaysian Association of Advertising Filmmakers (PPFIM) is inspiring its members to collectively inculcate for the betterment of the advertising film industry.
Failure to adopt such an attitude tantamounts to “killing” the industry, said the association president Khoo Kay Lye.
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