SINGAPORE: One Championship has appointed Meghan Jenkins, a former National Basketball Association (NBA) executive as its new vice-president International.
In a statement, One Championship said Jenkins would develop and expand One Championship’s businesses internationally and drive key strategic initiatives in new markets.
“Jenkins comes to One Championship after over 10 years with the National Basketball Association (NBA), working at the global headquarters in New York and the Asia regional headquarters in Hong Kong. She will officially commence her new role with One in March 2019,” it said.
One Championship chairman and chief executive officer Chatri Sityodtong said: “She will oversee One Championship’s growth internationally, including new markets and TAM expansion as well as strategic initiatives across our existing markets.”
“With the addition of Meghan, ONE Championship now has the most seasoned and experienced world-class leadership team in the entire Asian sports media industry today.”
Jenkins said she is thrilled by this opportunity and will help elevate the One brand to greater heights.
“I am thrilled to be joining One Championship. My experience over the last decade working to build the NBA into a global sports leader will be invaluable as I embark on this new challenge and help take One Championship to the next level,” she said.
“Having spent the last few years focused on identifying opportunities across the Asia Pacific region, it is clear to me that there is significant untapped potential in Asia’s massive and growing sports media market and One Championship is uniquely positioned to capture a large portion of it.
“I look forward to joining Chatri and the rest of One’s leadership team as we work to build One Championship into a global sports powerhouse,” Jenkins said.
Most recently, Jenkins was Vice President, Head of Strategy and part of the senior leadership team for NBA Asia in Hong Kong since 2015.
Jenkins was responsible for the expansion of the NBA’s business in Asia Pacific, including the development of key strategic partnerships across different markets and business lines, the execution of growth strategies, and the prioritization of investments across the region.
She was also involved in the negotiations of media deals in Japan, Indonesia and the Philippines, sourced new opportunities across emerging digital media platforms and eSports, and grew the global fanbase by funding locally-produced content and social media initiatives.
Prior to moving to Asia, Jenkins spent over seven years at the NBA’s global headquarters in New York, focused on corporate strategy, international expansion, strategic partnerships and investments.
Before joining the NBA, Jenkins was an investment banker in J.P. Morgan’s industrials and transportation group in New York. Jenkins graduated with an MBA from Columbia Business School and a Bachelor of Science from the University of North Carolina at Chapel Hill.
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