WITH digital advertising in Asia-Pacific to reach almost half of the region’s total advertising spend this year, pressure is mounting on media vendors and agencies to go digital in their offerings to sustain their business.
Based on Dentsu Aegis Network’s latest ad spend forecast, digital advertising in Asia-Pacific is expected to grow by 12.7% this year, hitting the 49% mark in terms of the total region’s ad-spend share.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!