Digital to be leading channel in ad spend

Hasnain: Premium news content is an ever-green genre.

WITH digital advertising in Asia-Pacific to reach almost half of the region’s total advertising spend this year, pressure is mounting on media vendors and agencies to go digital in their offerings to sustain their business.

Based on Dentsu Aegis Network’s latest ad spend forecast, digital advertising in Asia-Pacific is expected to grow by 12.7% this year, hitting the 49% mark in terms of the total region’s ad-spend share.