THE Association of Accredited Advertising Agents of Malaysia (4As) is presenting a Chartered Institute of Practitioners in Advertising (IPA) course called the IPA Creative Directors Bootcamp from Feb 25-26 at Aloft Hotel, Kuala Lumpur.
The course aims to enhance the skills for creative leadership amongst advertising professionals in the country. The IPA bootcamp programme is a 4As Malaysia initiative with the goal of raising industry standards and fostering continuous professional development. Conducted by Paul Arnold, one of IPA’s top trainers and UK industry veteran of nearly 30 years, this bespoke bootcamp is customised for creative directors and creative group heads who are involved in the direct oversight of creative talent.
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