Consumer giants spurn risks to chase online subscribers

  • Business
  • Friday, 18 Jan 2019

LONDON (Reuters): Major consumer companies including Unilever, Procter & Gamble and Nestle are chasing consumers who want food and household goods delivered automatically, even though this kind of business has not always worked.

The companies are pitching new online subscription services, which promise stable revenues, lower delivery costs and valuable data about customers.

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