Talent shortage and price wars

Evolve or die: Lim says the reality is traditional creative agencies will go bust if there is no access to data.

AS the local advertising industry moves into the new year with fresh opportunities and challenges, there is one glaring issue which still rears its ugly head in the industry. It is no other than talent shortage and retention in the competitive advertising space.

Based on a survey by The Creative Group which was published in December last year, it noted that 60% of advertising and marketing decision makers, for example in North America alone, plan to expand their teams in the first half of 2019.