Shrinking share: People walk outside an Apple store in Beijing. Apple’s market share in China in the third quarter of 2018 was around 9, and has dipped from above 14 in 2015, overtaken by local rivals like Huawei, Oppo and Vivo. — Reuters
SHANGHAI: Apple Inc’s chief executive Tim Cook has his work cut out in China this year: the iPhone maker faces the looming threat of a court-ordered sales ban, the uncertain outcome of trade war talks and the roll-out of a new 5G network, where it finds itself behind rivals like Huawei and Samsung.
The complex outlook raises a challenge for Apple as it looks to revive its China fortunes after weakness there sparked a rare drop in its global sales forecast, knocked US$75bil from its market valuation and roiled global markets.
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