Challenging environment to persist for media industry

AmInvestment Bank, which has a

KUALA LUMPUR: The challenging environment for the media industry is expected persist in the coming year amid a structural shift in the sector. Transition efforts by media companies to monetise their digital initiatives have yielded limited results and revenue is insufficient to cushion the decline in their traditional business.

AmInvestment Bank, which has a “neutral” call on media sector, said ailing circulation and high newsprint cost continue to be the drag for publishers including Star Media Group Bhd, Media Chinese International Ltd, Media Prima Bhd and Utusan Melayu (M) Bhd.