JOHOR BARU: Local pizza brand, Pizza On Fire is aiming to use its franchising business as the main strategy to expand in the local marketplace which will also provide opportunities to collaborate with local entrepreneurs to grow the brand.
Founder Izmir Abdul Hamid, 34, started the business together with friends Faisal Hamzah, 34, and Muhamad Alfie, 38, and they wanted to show that local pizzas can have quality comparable to the best known brands in the market and at reasonable prices.
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