Cigarette maker Philip Morris bets on smoke-free products

Kang: The company will be shifting more resources soonest towards realising its ambition of a smoke-free environment on a global scale.

KUALA LUMPUR: Tobacco company Philip Morris (M) Sdn Bhd has mapped out its business plan which will place more emphasis on its smoke-free products next year at a time when the tobacco industry is hammered by the high tax environment and illicit trade.

Its managing director Kang Tae Koo told StarBiz the priority for 2019 would be to accelerate in the company’s journey towards a smoke-free future, which he believes would take time for the initiative to bear fruit.