Star Media’s new initiatives set to drive company to new level

Fresh talent: (from left) The newly appointed Loo and Kang. Investing in technology is one of the core areas under Star Media’s transformation strategy.

PETALING JAYA: The Star Media Group’s (SMG) transformation exercise since late last year has culminated in many new initiatives which the group has undertaken to drive its business to a higher level.

As the owner of the leading English daily, The Star, it has put in motion three wide strategies as part of its transformation programme amid the tough and demanding media landscape.