Perspective building deeper client-agency-stakeholder partnerships

Tan May Lee, partner and executive director of Perspective Strategies.

MULTIPLE-award winning Malaysian public relations consultancy, Perspective Strategies, is continuing its agency transformation plan to ride the competitive marketplace by focusing its strategy on building meaningful client-agency-stakeholder partnerships.

While the market is evolving at a rapid pace following digital disruptions and changing media landscape, Perspective believes that the core of public relations (PR) remains anchored on nurturing meaningful relationships with stakeholders as they are fundamental to supporting the business goals of its clients.