Major contract: As the exclusive commercial partner, Dentsu Sports Asia will be managing all of Hafizh’s non-motorsports-related commercial contracts globally including endorsements, promotional contracts, non-MotoGP media activities and event appearances. — Bernama
DESPITE being a relative niche business, sports marketing is fast making its presence felt in Malaysia. Marketers are beginning to realise that this advertising platform provides effective engagement with consumers for their brands as they step up their investments in sports marketing.
One of the agencies which views sports marketing as a strong and potential platform to capture a wider audience of fans for brands is Dentsu Sports Asia (DSA).
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