BPN group managing director Darren Yuen
IPG Mediabrands has announced that BPN, the media agency under the IPG Mediabrands network, has been awarded global media duties for AirAsia Bhd and AirAsia X Bhd
following a competitive pitch process that spanned 23 markets.
The appointment sees a customised, dedicated team called Red Wings, powered by BPN in Malaysia, to handle media and communications planning, buying, and analytics on a global level. The global hub will be set up in Malaysia. The appointment commenced in August.
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