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Star Media aims to maintain lead amid industry challenges


Content strength: Tan and Ng in discussion about a transformation exercise to stay ahead of the game and ensure the sustainability of the business.

Content strength: Tan and Ng in discussion about a transformation exercise to stay ahead of the game and ensure the sustainability of the business.

THE media industry worldwide is undergoing a disruption at a breakneck pace. Malaysia is not spared from this disruption as media owners are positioning to have a stronger presence in the digital space amid shrinking advertising expenditure in traditional media.

For its survival, media companies are adapting to the current trends and forward thinking in a business which is highly competitive and driven by advertising revenue.

Advertising & Media , Star Media

   

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