Latest offering: The X70 Proton sports-utility vehicle could pave the way for future Proton models.
PETALING JAYA: Proton Holdings Bhd’s X70 sport-utility vehicle (SUV), which is set to be launched later this year, could just be the game-changer model that the struggling national car company has been waiting for to help turn it around.
Response to the model has been promising, having received some 5,000 bookings within a week of being made available to the public – a good sign for a company that has, for years now, been striving hard to rebuild its brand loyalty and regain consumer confidence in its products.
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