Adex likely to rebound next year

Bala: Consumer sentiments, however, are looking positive.

ADVERTISING expenditure (adex) may rebound in the second half of next year after some contraction this year as economic polices become more clearer and consumer confidence picks up.

Industry players and analysts concur that with less headwinds and more clarity in government projects and direction of economic policies, consumer and corporate spending may improve, translating into higher adex growth, especially in the second half of next year.