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Viacom shares could rise even without a CBS merger


Barron's wrote that the rise in shares would not depend upon a deal to merge with CBS Corp, although such a combination could unlock opportunities for cost savings and cross-selling.

Barron's wrote that the rise in shares would not depend upon a deal to merge with CBS Corp, although such a combination could unlock opportunities for cost savings and cross-selling.

NEW YORK: Shares of Viacom Inc could rise "at least" 20 percent over the coming year as the company's strategy to revitalize itself for the digital age takes root, according to Barron's.

The U.S. financial newspaper said Viacom is doing a better job reusing its television shows and other intellectual property, cutting expenses on non-flagship networks and seeing ratings growth on its major outlets.

Corporate News , M&A

   

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