For these billionaires, it’s all about cruise fleets


Top-end: Under Lim’s stewardship, Crystal has undergone a lightning-fast expansion.

NEW YORK: It was a cold and cloudy July day in Reykjavik, and French arts patron Maryvonne Pinault was at a pier fulfilling her godmother duties for Le Laperouse, the first of six 184-passenger, upscale expedition yachts from her husband’s Marseilles-based cruise line Compagnie du Ponant.

French billionaire and Kering SA chairman Francois Pinault wasn’t there to watch his wife smash a bottle of Champagne against the ship’s hull in the time-honoured nautical tradition. But it was always going to be her ship more than his; buying the cruise company was Madame Pinault’s idea, after all.

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