Making business decisions infused with cognitive biases


Iclif research and curriculum director Peter Webb said there are over 190 cognitive biases that can influence an individual

PETALING JAYA: Making business decisions infused with cognitive biases might sound like a bad thing – but many entrepreneurs do it because it is vital for survival.

Speaking at the “Making Wise Decisions” workshop earlier this week as part of the Star Empowerment Leadership Series, Iclif research and curriculum director Peter Webb said there are over 190 cognitive biases that can influence an individual’s decision making.

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Business , Bias , Webb , decisions , Iclif , cognitive biases

   

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