UBM, Mitec launch Kind Malaysia 2018


Kinder corporate world: M Gandhi ( left) and Kind Malaysia chairman Datuk Teo Yen Hua at the press conference in conjunction with the launch of Kind Malaysia 2018 by UBM Malaysia in partnership with myWorld by Mitec.

KUALA LUMPUR: Events organiser UBM Malaysia has launched its inaugural corporate social responsibility (CSR) project, Kind Malaysia 2018, which is a platform to connect corporates with civil society, in partnership with #myWorld by Malaysia International Trade and Exhibition Centre (Mitec).

The two-day event and expo aims to highlight the importance of creating a culture of kindness within corporate set-ups and assist them with delivering various CSR initiatives.

UBM Asia Asean business group managing director M Gandhi said the event is designed to provide exposure to non-profit humanitarian organisations by providing them complimentary exhibiting space, with potential corporates and donors as the targeted visitors.

“It aims at cultivating strategic alliances and networking between corporates and civil society.

“Kind Malaysia provides a platform to help CEOs, senior management, and staff of corporations as well as other specialists to identify new opportunities and share best practices in this area.

“We wish to inspire, encourage, and recognise responsible businesses to do more for the betterment of life in the societies we live and operate in,” he said, adding that Kind Malaysia aims to garner 70 exhibitors for the event.

Themed “Connecting Corporates with Civil Society – Partnership for Humanity”, Kind Malaysia 2018 will be held from October 24 to 25 at Mitec and will feature high-level keynotes, educational content, relationship building and dynamic exhibition space. The exhibition shall feature presentations by non-profits humanitarian organisations and allow these organisations to demonstrate their work.

There will also be panel discussions by corporates who wish to share their case studies and strategies for those seeking inspiration.

Additionally, the presentation of the 2018 Water Air Food Awards (WAFA), which recognises outstanding sustainability solutions for clean water, air, and food, will be held during Kind Malaysia 2018.

Applications for a complimentary booth is now open to non-profit humanitarian organisations registered in Malaysia or credible international non-profit humanitarian organisations having projects directly benefiting Malaysians, until Aug 30.

All applications will be evaluated by the advisory board of Kind Malaysia 2018.

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