THE Radio Audience Measurement 2018 conducted by GfK, in partnership with Commercial Radio Malaysia (CRM), revealed two primetime windows when listenership peaked – breakfast and drive time shows.
The latest survey, which was conducted over six weeks from March 25 to May 5, polled 6,000 unique individuals aged 10 years and above. GfK utilised 4,500 paper diaries and 1,500 e-diaries to collect valuable insights on the strength and scope of radio listening across the country.
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