Film advertising ecosystem heading to a slow death?


Khoo: With the absence of collaboration between the relevant industry stakeholders, the growth of the industry is not sustainable.

THE future of the aired commercial industry in the country is at stake. With no proper ecosystem to boost and regulate the film advertising industry there is danger that it could lead to its demise and affect the livelihood of the people in the industry.

There are several fronts pointing to the crumbling of the ecosystem. Lack of cooperation between the relevant stakeholders in the film advertising fraternity and the absence of a production contract are the main factors affecting the film advertising ecosystem.

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