Among key details of the plans include an affordable Unifi basic plan of 30Mpbs at RM70/month for the B40 segment with monthly data usage capped at 60GB.
There will also be an upgrade for existing Unifi customers to speeds of up to 800Mbps and an upgrade for existing 340k Streamyx customers to Unifi or double the existing speed in the non-coverage areas.
Lastly, it will reinstate an unlimited Unifi MObile postpaid plan, exclusive for its broadband customers.
Kenanga said it is neutral to slightly positive on the new entry-level Unifi plans as it could allow the group to attract and penetrate the largely untapped B40 segment, while provide room for upselling the Voice and Unifi TV services.
The research house believes the staggered implementation of the plan coupled wit Opex rationalisation initiatives could cushion its impact despite some margins pressure over the short term.
"Furthermore, we believe, subscribers may likely tolerate the modem upgrade cost (if TM decides not to bear the equipment upgrade cost) given TM is set to provide free ultra-lighting
speed upgrade with a same monthly subscription fee.
"All in, while TM appears to address the pricing and speed concern, the real challenge for the group is to maintain its network quality with growing coverage."