DENTSU One (Malaysia) has been appointed as the lead agency to provide integrated marketing solutions for TIME Dotcom Bhd, Malaysia’s telecommunications provider with businesses spanning domestic fixed line, data centres and global networks.
As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME’s ad campaigns for both traditional and digital media. Additionally, Dentsu One also oversees TIME’s digital media strategies and planning through a collaboration with sister agency, Vizeum Malaysia.
“We’re pleased to be working with Dentsu One, which has demonstrated a good understanding of our brand in its holistic proposal,” said TIME dotCom head of marketing and experience Angelia Ooi,
Commenting on the new business win, Dentsu One (Malaysia) CEO Michelle Ong said: “The team placed a lot of emphasis on getting insights on audience segment and presented a clear brand analysis for TIME. It’s encouraging to see that we’re aligned in many ways, including agreeing on the importance of focusing on people-based marketing.”
“Furthermore, we’ve demonstrated that by operating under one roof, where creative and media work hand-in-hand, we’re able to deliver innovative and integrated marketing solutions to our clients. An important win indeed for Dentsu One and Vizeum as we push further ahead with our collaboration agenda as one integrated Dentsu Aegis Network.”
Work is well underway for TIME, a public-listed company on the local stock exchange, since the appointment took effect in the first quarter of the year.