ISTANBUL: Chinese internet giant Alibaba has decided to invest in Turkish e-commerce firm Trendyol, the Turkish company said in a statement on Thursday.
Trendyol, one of Turkey's best known online fashion retailers, has drawn backing from foreign investors and holds a leading position in Turkey's fragmented e-commerce market.
"With the agreement, Alibaba and Trendyol will work together to increase Trendyol's growth in Turkey and its surroundings," Trendyol said in the statement.
Alibaba
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