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4As and Astro co-presents the “IPA Strategic Planning Bootcamp”


4As president Andrew Lee

4As president Andrew Lee

PETALING JAYA: To strengthen the strategic planning skills of marketing and advertising professionals in Malaysia, the Association of Accredited Advertising Agents of Malaysia (4As) in partnership with Astro , is presenting a Chartered Institute of Practitioners in Advertising (IPA) course called the “IPA Strategic Planning Bootcamp” from July 2 to 3.

The course would be held at Aloft Hotel in KL Sentral.

The bootcamp is intended for mid to senior level marketing and advertising professionals and it will be conducted by IPA’s top trainer in strategy planning and industry veteran Paul Arnold.

In this era of big data, radical disruption, and unprecedented change, the ability for marketers to think and plan strategically has become a prerequisite in making sense of an increasingly fragmented and competitive marketplace. 

This two-day workshop shines a laser light to help navigate the complexities of the marketplace in deriving purposeful brand building and marketing solutions.

The first day of the bootcamp will focus on “How to Develop Significantly More Effective Communications” whilst the second day is built around “How to Influence the Purchasing Decision”.

Commenting on the IPA Strategic Planning Bootcamp, 4As CEO Khairudin Rahim said: “Understanding and applying the principles of Behavioural Economics is fundamental in learning how marketing decisions are made in relation to influencing customer purchase choices.

“With a career spanning nearly three decades in senior positions at leading agencies Saatchi & Saatchi and Grey, and his training as a psychologist, we are also very fortunate to have secured Paul Arnold to conduct the bootcamp.” 

Meanwhile, 4As president Andrew Lee noted that one of the 4As main objectives was to raise industry standards through continuous professional development, and delighted to have Astro as a partner who shares the same goal.

“The bootcamp is also another milestone in our alliance with IPA as it has once again agreed for 4As to run their bespoke UK industry course locally, using an IPA endorsed trainer,” he added.

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