Cutout scene: A scene from AirAsia’s Ramadan campaign.
IN the months of May and June, AirAsia launched two advertising campaigns; one for Ramadan with “AirAsia Ramadan 2018: Ikhlas” wishing Muslims a blessed Ramadan and the other to celebrate Kaamatan and Gawai Harvest Festivals in Sabah and Sarawak.
AirAsia’s Ramadan video dives into the lives of individual Allstars (AirAsia employees) and relishes in the true spirit of Ramadan. The video focuses on and celebrates the determination, integrity, perseverance and sense of responsibility that’s heightened for all Muslims throughout the holy month.
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