Latest offering: CIMB Group consumer banking CEO Samir Gupta (left) and Tengku Zafrul at the CIMB F.I.R.S.T. launch.
KUALA LUMPUR: CIMB Group
Holdings Bhd expects its newly launched CIMB F.I.R.S.T. investment platform to boost the sales of its various banking products.
The digital platform, a first-of-its-kind, allows a customer to choose an online profile that best suits him.
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